Picking an Idea…

Even at the beginning of a project, he already has the end stages in mind. “I never start working on an idea unless I already know how I’m going to spread the word about it. It’s a noisy world, and there’s a lot of awesome people doing a lot of awesome things. No matter how great your idea is, no matter how perfect its execution, if you can’t get noticed, it may as well not exist. This means sometimes changing ideas to make them more spreadable or worth talking about, and sometimes it means not working on ideas I’d really like to work on. Luckily there’s no shortage of great ideas, so being picky is important.“

- Amit Gupta of Photojojo in Behance

The Nuts and Bolts

There’s a huge demand, an appetite, for understanding process in America right now. We have 640,000 paid readers [today over 1 million], and all of them seem to be really keen on why. And that’s a shock to me. I would think that most people wouldn’t care, but they do care. And that makes a good cook.

- Chris Kimball, founder of America’s Test Kitchen

Pay Attention to the Back of Your Mind

There is something that ties all of your ideas together.  A common theme that you keep going back to, something that your new ideas are branches of or new incarnations of. 

Remember what that is or work hard determine it if you don’t already know.  That’s what what you should be working on. 

Where this baseline overlaps with a way to help people do something, whether it be making money, saving money, or just being cooler or smarter amongst their friends… you have your business.  Run with it and stop jumping around from new idea to new idea.