Picking an Idea…

Even at the beginning of a project, he already has the end stages in mind. “I never start working on an idea unless I already know how I’m going to spread the word about it. It’s a noisy world, and there’s a lot of awesome people doing a lot of awesome things. No matter how great your idea is, no matter how perfect its execution, if you can’t get noticed, it may as well not exist. This means sometimes changing ideas to make them more spreadable or worth talking about, and sometimes it means not working on ideas I’d really like to work on. Luckily there’s no shortage of great ideas, so being picky is important.“

- Amit Gupta of Photojojo in Behance