Best Made Company Axes

Aside from being an awesome product, Best Made Co. is putting on one of the best clinics in marketing and copywriting in recent memory; Selling Axes to city bound business men, stay at home moms, and web designers looking for wall art. They’ve taken a product that’s normally a commodity and elevated it to a work of art through prodigious storytelling.

The most valuable part of their site, though, may be the section on their about page where they discuss their process:

“Color, pattern, and play are the guiding factors in everything we make. Even though it’s “just an axe” it’s a blank canvas with endless possibilities. When the axe is finished we sit down and think of names. The naming process is crucial: it’s where we give the axe the beginning of its story, albeit a very short story (we purposefully do not caption the axes, just give them names) because we know our customers are inventive enough to create the real ongoing story.”

Visit their site…