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Fusion Brands Foodpod

The foodpod is a modern silicone cooking tool designed to save time when boiling, blanching or steaming by conveniently containing, removing and draining foods like eggs, veggies, shellfish and more in one easy-to-use vessel. Simply place foods in the foodpod and put in water to cook. Lift from water, let drain. Remove from foodpod. Enjoy!
FoodPod

Kelley Deal Scarves

Kelley Deal has been busy lately. Her band released a new EP last year. She just wrote her first book about how to knit really kick-ass bags. And in-between it all she's been making these fantastic one-of-a-kind wool scarves from old sweaters.
Kelley Deal Scarves

Le Creuset Cookware

Amazing enameled cast iron cookware
Le Creuset Cookware

Leica Cameras

Leica M8 Digital Camera
Leica M8

Mission Bicycle


Mission Bicycle

Shred Optics Aykroid

Shred Optics Aykroid
SHRED Aykroid

Best Made Axes

All axes are made to order, designed, painted and polished individually in a small workshop environment in downtown New York City.
Best Made Axes

The Product School – Be An Artist

Being known for doing something a certain way always seems more powerful and often more useful than being known for building or doing a very specific thing. Artists work in styles, companies fight for markets. Both can be successful but which would you want?

Apple builds Beautiful, Photojojo builds Fun, Billykirk builds Handemade, 37 Signals builds Simple, BestMadeCo builds Adventure and Heritage, WholeFoods builds Health.

Microsoft builds software, Dell builds computers, Canon builds cameras, Salesforce builds CRMs, Safeway builds grocery stores.

If you build an adjective you can shift what you describe, you can grow, and you have fans not customers. If you build a noun you get competitors, you get backlash with change, you get worry, your definition rarely moves.

Adjectives are movements by their descriptive nature. Nouns are purpose fillers.

Is it really that obvious which type of niche to choose?